SwiftWash
PROJECT OVERVIEW
SwiftWash — A laundry services app — creating a more intuitive, user-friendly, and visually appealing UI/UX design.
A laundry services app — creating a more intuitive, user-friendly, and visually appealing UI/UX design.
PROBLEM
The challenge behind SwiftWash
The app had a confusing scheduling flow and poor order tracking that led to high support volume.
SOLUTION
How we solved it for SwiftWash
We redesigned the booking flow, added real-time order tracking, and introduced a cleaner, friendlier visual language.
PROCESS
The design process behind SwiftWash
01
Discovery & research
- User journey review
- Pain point mapping
- Checkout drop-off analysis
02
Structure & user flow
- Core flow planning
- Navigation structure
- Wireframing key screens
03
UX & UI design
- Product page design
- Checkout experience
- Visual hierarchy
04
Refinement & delivery
- Component consistency
- Final mockups
- Handoff-ready screens
RESEARCH
UX Research & Design Artifacts
SERVICES
Designing a better experience for SwiftWash
The project was redesigned to make the experience feel quicker, clearer, and easier to complete. The focus was on reducing hesitation across the journey.
By simplifying key steps, improving hierarchy, and surfacing important details earlier, the experience became more predictable and less frustrating for everyday use.
RESULTS & OUTCOMES
Results & Outcomes
The redesign improved how users move through the product experience. By making choices clearer, surfacing useful information earlier, and reducing friction, the product became easier to use from start to finish.
−43%
Support tickets
+31%
Repeat bookings
−27%
Onboarding drop-off